Luckin coffee announced on april 21, a new partnership with , releasing two new drinks, light coffee lemon tea and grape lemon tea, both featuring lemon juice sourced from anyue, sichuan, and newly brewed jasmine tea.
Luckin invited two of he he hua and neng miao, along with a variety of co-branded offerings, including meal combos, stickers, badges, and plush charms, along with two panda-themed desserts.
Luckin will host pop-up stores at chengdu's wide & narrow alley and chunxi road pedestrian street from april 22-may 1, bringing he hua and neng miao to the spotlight.
Luckin also released a sichuan dialect narrated by local rapper boss shady, combining storytelling with local flavor.
2025 dao insights & dash; you can see how this popup was assembled in our step-by-step guide to china's top panda ip, luckin not only expands its brand recognition but also broadens its brand recognition by the global success of pandas.
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