HeyTea collaborates with artist Yayoi Kusama to bring polka dots to the world.

Heytea's latest collaboration, this time with legendary japanese artist yayoi kusama, is available online.

Kusama has confirmed exclusive yayoi kusama-themed cups, sleeves, bags, and keyrings.

In fact, hey tea is also sponsoring a public exhibition of kusama's "largest pumpkin sculpture to date" in shanghai, which was also involved in the creation process.

Most people learned about the collab because heytea has once more revealed that it is a play on words as "brings some bobo to the world." (bobo) has the same first character as polka dot ().

Fine art is still relatively small, and the mascot that sips tea from a paper cup now has a bobbed haircut after the artist herself, with the iconic pumpkin yellow as its background.

Many netizens are concerned about the yellow hue of the kusama collab's yellow color, as well as the hashtag "heytea and kusama co-present" (###).

Kusama's louis vuitton (also of the lvmh group) collab in 2023 can help establish the brand's position and move away from the price war as heytea banks rebrands and shifts away from the price war, as heytea banks' brand positioning and shifts away from the price war goes, a higher-brow artist collabs can help establish the branded brand position and shifts away from the price war.

Coincidentally, kus, lvmh's, as heytea'sama'sama group's, village, 2023 collab's, as heytea's, as heytea bank's go viral colla's away from the a's, a's, a's, a's, a's, a's, kus, a's, a's, a's, a's, as heytea's, as heytea's, not with news that the collab may go global, it will be interesting to see if the campaign will be more well received in other countries.