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Culture
July 2, 2025
4m read

Adidas recreated its famous ad from 2006 in China.

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Adidas recreated its famous ad from 2006 in China.


Adidas released an ad poster outside of its stores in china in late june.


The ad campaign was released in time for the 2006 world cup in germany.


Adidas recreated the ad poster in china 19 years later.


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The 17-year-old spanish player is referred to as josé the boy.


Adidas made sure that the star is everyone who plays by positioning the high school players as the dream team on the poster and yamal as the one who dreams, shown with his back to the camera.


With amateur and youth sports being all the rage in china, adidas has been working closely with the education system.


Adidas has an opportunity to win over sports fans.


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