Balenciaga's escape capsule set for China's "I Love You" Day, which is part of China's "I Love You" Day.

Balenciaga, a capsule collection, announced its 2025 on april 25th, even though the may day holiday is still on the calendar, brands are already planning for the next special day on their marketing calendars.

Balenciaga, a french luxury fashion house, said it on april 25th.

Model estelle chen () and bai (sometimes bai ruien) appear in two teaser photos for the collection, one with the tagline, and the other with the tagline.

The eagle-eyed netizens discovered that the limited edition balenciaga le city handbag and 3xl trainers were sold, one with “savour the moment” and the other with exclusive “520” airline-style boarding pass illustrations.

Apart from the brand's photoshoot, the brand's photoshoot, however, the official balenciaga wechat account's official balenciaga wechat account also features a boarding pass-like printing animation with more details revealed with each click.

The boarding pass is also issued to a singular "you" as a personal getaway, which is an interesting departure from the "i love you day" trope that most brands celebrate 520 with.

The stickers feature a "little green man" in honor of alien day on april 25th, and balenciaga also added a little easter egg in the form of a messaging app sticker set, as well as a range of clothing.

Balenciaga's traditional post-modern fashion is uncertain, with long-time creative director to fellow kering brand gucci pointing out that rather than extraterrestrials in general.

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