Li-Ning launches a pop-up space in Chengdu for Earth Day.

Many a brand, local and international, launched its campaigns to celebrate the occasion, as well as renewing its environmental and sustainable commitment to customers.

Li-ning, the chinese sportswear behemoth, was also the 56th annual earth day.

The outdoor pop-up, ln nature, was located in taikoo li chengdu, near the li-ning store at the mall, and was divided into four sections under the tagline "look further, look further" ().

(), "coloured by nature" (), "return to nature" (), "return to nature"), and "return to nature" () each region showcased a step in the brand's product life cycle, from bio-based materials, water-saving natural dying techniques, and the use of recycled materials, bio-based materials, water-saving natural dying techniques, and the use of recycled materials, each area showcased a step in the brand's product life cycle aside from the educational exhibition, the pop-up space featured earth day-themed interactive touchpoints and diy corners to help visitors immerse themselves in the brand's biodegradable trainers' afterlife.

Li-ning collaborated with chinese actor xiao zhan to produce a short video demonstrating the campaign's materials and processes on social media, including a short video on weibo, china's twitter equivalent.

The brand's annual financial report for 2024, which saw more than 360 million views, was deemed by most pundits as stable, with its arch-rival, li-ning global brand ambassador xiao zhan, increasing quickly and moving quickly.

Li-ning is building its brand and advertising on a more responsible platform, other than just 2025 dao insights & dash; you can see how this popup was created with the latest campaign.

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