It was a sweet spell for summer.

On june 16th, yili's chocliz ice cream released two limited-edition "wizard ice cream" flavors inspired by the movie "quidditch".

The apple-pineapple and matcha sea salt lemon are as bold in taste as they are in color.

By mixing fantasy with flavor, the brand is turning ice cream into a cultural event.

In a market saturated with ip collabs, chocliz proves it is not just about hype.