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Culture
March 11, 2025
4m read

With cross-border e-commerce in the United States, Rednote "goes overseas" with cross-border e-commerce.

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With cross-border e-commerce in the United States, Rednote "goes overseas" with cross-border e-commerce.


Rednote (formerly red)'s "rednote" (formerly red) announced on march 10th, nearly two months after "tiktok refugees" sought asylum on rednote and took the chinese lifestyle website to the international stage, the platform is now ready to extend its e-commerce presence abroad.


The initiative aims to provide merchants with "going overseas" () services, as well as cross-border payment and localized operations in a region.


According to rednote, merchants in the program can gain exposure to a global audience with rednote's content ecosystem, including notes, livestreams, and online stores.


The recently launched rednote note and algorithm recommendations will be sent to global users with seeding via notes and algorithm recommendations, as all listings, notes, customer services, and home pages will be translated automatically.


Rednote has also expanded its international logistics services for merchants in china, mainly with “buyer” and “merchant” modes of operations.


However, tiktok's newfound success in the united states and tiktok's looming ban and shift of attention to other areas of social commerce, tiktok, tiktok's looming ban and a mix of seeding via notes and community building remain lagging behind competitors in social trade, such as tiktok.


Rednote's navigation system will help the platform crack the market, and it is likely that future expansion into other markets will be planned at some point as well.


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