There is a toy market for older people.

Following its recent announcement on establishing a film studio, pop mart, the toymaker behind the global phenomenon la bu bu, is reportedly for a "small appliances" development initiative.

According to commentators, there is another area of emotional value in the consumer market.

There are three main reasons why toys are needed.

In the west, most toys for older people are aimed at cognitive training and rehabilitation for dementia.

Older people are more likely to suffer from emotional hunger and empty nest syndrome if they are alone for more than 6 hours a day.

They have higher expectations for their quality of life because they are educated and have disposable income.

People say that the market has been largely overlooked.

These 310 million people could open the door to the next big thing.