The hottest fashion trend in China this season is summercore.

The chinese sister app of tiktok has given us the likes of in summer ’23. “auracore” in spring ’25. as summer 2025 comes into full bloom, the latest viral trend on douyin has dropped: “ ” (恋夏风, lit.

“love summer style”).

Users on douyin are using “summercore” as a tag in their summer outfit, activity and lifestyle posts.

Data shows that in the past 30 days, posts with , celebrities such as actresses and bai lu have joined in and shared their "summercore" looks, generating over 30 million likes in total.

According to a fashion commentator, summercore is taking bright colors and coordinating them with a scenario.

The ”summercore” aesthetic is less about a specific colour scheme or style, and more, which is why it can become a carnivalesque summer holiday of its own.

It is about bringing the ideal summer with you wherever you go, whether at work or on holiday.

If not every summer day is a holiday in the sun, we can at least start by looking at the part.