The brand battle between china's top food delivery platforms has turned into a full-blown color war.
The campaign that played on her name was inspired by her name.
Yellow-versus-blue showdown.
Then came the twist.
Netizens suggested jd.com, known for its red branding, complete the trio by inviting hong kong actress kara wai ying hung—whose surname “hung” also means red in chinese.
Jd.com took the hint.
To fans’ users compared the campaign to a playground, with others even suggesting that meituan was involved.
Users can enter for a chance to win a prize by searching for "red will win" on the product page.
The collaboration serves as an early push for the 618 shopping festival.