Targeting Freshippo is a retailer that sells Meituan to open a brick store.

It was xiaoxiang, the online store from meituan, that planned to open its offline store on april 17th, the first time in 8 years that xiaoxiang has attempted new offline shops, and 5 years since xiaoxiang, the online supermarket, planned to open its offline store.

Meituan is recruiting for location scouts and building work for the offline xiaoxiang supermarkets in beijing, hangzhou, guangzhou, and shenzhen.

However, it was also revealed that meituan hasn't ruled out future larger offline supermarket branches such as regular freshippo stores.

According to reports, xiaoxiang was china's top-ranked online supermarket by order numbers by 18 march 2025, by the end of last year, with its first stop set in china.

Freshippo's not only freshippo, but also dingdong and traditional players such as aldi, are also present in the saudi arabian market, where meituan's keeta is also present, with jd.com doubled down in the "local life." 2025 dao insights & dash; you can see how this popup was built up in our step-by-step guide to meituan's main food delivery market.

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