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Culture
June 30, 2025
4m read

POP MART expands in Southeast Asia with a partnership.

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POP MART expands in Southeast Asia with a partnership.


Pop mart has been on a roll with its global presence, both in stores abroad and online.


It is one of the fastest-growing toy brands on the platform.


The platform can be used to boost the brand's influence and engagement in the market.


The platform can help pop mart understand regional differences, such as why dimoo is more popular in thailand.


In major cities such as manila and bangkok, 85% of the orders can be delivered within 48 hours.


The recent collapse of its resale market in china and the tumble in its stock price, partly due to state media's warning against blind boxes as a whole, mean that pop mart might want to move further abroad.


When blind boxes were heavily regulated following a state media warning, the current "build another pop mart abroad" was announced.


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