World oceans day is celebrated on the 25th of july every year.
The design team drew on imagery and emotions tied to the ocean to shape each character.
It is designed to echo the idea of healing the ocean with each stroke.
The initiative also includes a user-generated content campaign inviting the public to create ocean-themed designs with the fonts and post them on.
It helps do good by finding broader use in digital media, branding, and content creation.