With Chance fragrance, Chanel takes over Shanghai Metro.

The line 10 metro in shanghai was taken over by french luxury fashion house chanel on 18 april, and several special trains were covered by the brand's latest lilac-coloured promotional literature for the brand's new shanghai subway station.

Chanel chance launched the fragrance, dubbed "eau splendide," in mid-april with a marketing video directed by jean-pierre jeunet starring singer-songwriter angèle and her music.

Shan yichun () accompanied angèle and nana komatsu in paris and tokyo, and the takeover is even more ingenious if you factor in that chanel chose angèle and nana komatsu not out of chance (pun intended).

Chanel's new shanghai store opened in a prefecture-level city and the rumors of employee layoffs in the region.

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