What is the experience economy?

Welcome to the experience economy, where emotional payoff and personal meaning matter more than function.

This spring, digging for greens became one of the trendiest weekend activities.

There is time, focus, and a break from the digital grind.

Demand for gear is growing, and searches for foraging tools are up.

In a landscape shaped by both cautious spending and selective upgrades, gen z is rethinking what value really.

It is a wake-up call for brands that the experience economy is not a trend but a mindset.