What does this mean for 2025? More microdrama laws have been enacted – what does this mean for 2025?

The national radio and television administration (nrta), the head regulator for film and television, hosted a meeting between 3 and 4 january on 5 january, addressing more than the topics of television and other web series.

This is not the first time the government has weighed in on the viral phenomenon, the short-form web series that has taken over china since 2024. despite this, the regulator has confirmed that it will continue to push and direct the microdrama, the short-form web series that has taken over 2024. however, there doesn't appear to be a timeline or hint at what will be included in the administrative measures other than it will, regulate, and assist in the creation of a flourishing industry.

Both wechat and weibo, china's twitter equivalent, announced an initiative to encourage microdrama content that promotes legal literacy, chinese classics, travel, and popular science.

With the increasing presence of traditional long-form web series makers in the market, it is likely that microdrama titles will be scrutinized and cracked down on those that aren't complying with the company's guidelines.

However, with more tightly controlled and higher-quality work, such as advertising and even , governing the microdrama model is equally important to the short-form content.

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