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Culture
July 1, 2025
4m read

There is a new social media phenomenon in China.

Image Illustration

There is a new social media phenomenon in China.


Group is the latest development in livestream entertainment in china, and it has taken the sector by storm.


This type of livestream was born from the ashes of low-quality dance livestreams.


They don't just dance, as many participate in their own variety streams so viewers can get to know them better.


They still monetise through the usual "tip" or "gift" systems during the stream.


Variety shows that were popular a couple of years ago are being replaced by streamers.


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Women in china are becoming a consuming group livestream of both boy and girl groups.


As competition in the job market becomes more intense, many people see group livestreaming as an opportunity to earn quick money, both for agencies and streamers.


The market becomes increasingly saturated.


Many doctors and nurses share old photos of themselves in the workplace, in contrast to how they look today.


Provide entertainment for their viewers.


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