A video game called (, more on the name later) sparked huge support but also fierce backlash.
The criticism was driven by their female counterparts, joined unexpectedly by social media platforms and state-owned media outlets.
It was praised by some reviewers for its cinematics and was welcomed by the traditional male-dominant gaming.
It was quickly criticized for its portrayal of stereotypical gold diggers who try to seduce the main character for power or money.
It comes from cantonese, usually meaning prostitutes, but has recently been adopted by mandarin speakers as women who seek money in relationships.
The director's social handles got on multiple platforms, but the english title remained the same.
Pressure from platforms and mainstream media led to conspiracy theories that the civil service, or even the government itself, had been infiltrated by a feminist deep state intent on oppressing men.
The game doesn't deserve to be panned, as all the "gold diggers" in the story are actually complicated characters.
Both the cult following and the intense controversy stem from the game's provocative title and its market appeal to the "manosphere" audience.