There are over 200k people on the AiliExpress livestream.

It proves once again that it still has the world under its spell when hundreds of thousands of people tune in to the sale on aliexpress.

618” sales event, for labubu, of course.

The event marked pop mart’s first-ever livestream sale outside china and featured a limited edition labubu.

Pop mart also brought on american actress and youtuber to stream live from its theme park, popland, on the day of the sale, with live comments from different continents and languages, greeting each other.

Aliexpress plans to hold a second sale for overseas consumers after they replenish their inventory.

It is mostly due to the lower prices offered by the cross-border platform and because of the rare editions included in the event.

The "overseas 618" will last until 26 june.