The numerous CASETiFy co-brandings include the following: The new king of collaborations?

As our previous article discussed, collab merch has become a , aside from selling coffee or tea products, such as luckin coffee or heytea.

Meanwhile, toymaker pop mart and lifestyle retailer miniso doubled down with their ip-licensing and collaboration efforts, amid this backdrop, another brand with regular high-profile collaborations has emerged: pop mart and lifestyle retailer miniso.

Collab merch's revenue has grown to be a profitable company in itself, as opposed to being a marketing effort.

Normally, co-branding with artists of takashi murakami's calibre is reserved for luxury brands like louis vuitton and louis vuitton and taiton.

Both brands' iconic floral designs continue to flourish as cross-segment collaborations with luxury brands such as chinese tea chains and coffee shops increase, it is surprising that a premium lifestyle and accessory category has risen as cross-segment collaborations with murakami's signature floral designs have grown.

The first release of casetify's latest icon series, mr.

Dob, murakami's character, as the company's key ip partner.

Mr.

Dob, whose website was launched on april 3rd, is the first appearance of the brand's new icon series.

The collection includes casetify's star pieces, the series's most prominent circular ear-like protrusions on his head, which look like a particular mouse from disney and also serves as his stand-in throughout his manga.

Prestige automakers such as bmw often have their own lifestyle brands because, as with other luxury brands, they often have their own lifestyle brands, such as smartphone and tablet cases, as well as cardholders, headphones, and the brand's new product segment, 21-inch suitcases.

In this sense, casetify and bmw certainly co-created something that mimics a particular way of life, rather than simply putting a blue and white logo on a phone case.

Although it does have a blue and white logo on the back, it is also made with casetify's recyclable re/casetify material, as well as upcycled automotive aluminium from the german automaker, which makes the case more convincing.

The phone case would not be out of place in a bmw car with a sleek and understated appearance, but it is also true with collaborations.

Interestingly, casetify's collaboration with south korean 3d-animated series sealook on april 15th, alongside toymakers and casetify.

Casetify's collaboration with butterbear, a mascot of a thai bakery that went viral in china and became a common meme and sticker ip, was launched in hong kong by wesley ng and ronald yeung in 2011. interestingly, one of casetify's latest collabs was a panda-themed collection with ocean park in hong kong, a nod to the country's place of origins but it is also a common form of serial collaborator.

Last year, the phone case manufacturer announced a collaboration with the many animal influencers of hongshan forest zoo, which is essentially, with viral animals from zoos.

The phone case is often the most photographed item a person owns, as people predict that it will turn into a brand.

2025 dao insights, a leading lifestyle brand in the future.

For partners, working with brands like casetify and perhaps less popular ones, such as miniso, it's a great way to showcase a lifestyle brand and see how their brands fit in with people's lives.

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