The brand brings textbook legends li lei and han meimei back to life in a.
The people's education press published the staple of china's junior high english textbooks in the 1990s.
A voice-controlled tv that recommends movies and an air conditioner that personalizes your sleep environment are some of the examples.
The campaign plays on the contrast between outdated schoolbook phrases and modern smart living, turning product features into something both familiar and entertaining.
It is innovation that breathes new life into a classic intellectual property and also reinforces the role ofjd.com in bringing smart tech into everyday homes.