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Culture
June 23, 2025
4m read

The first flagship in China is opened by Osprey.

Image Illustration

The first flagship in China is opened by Osprey.


On 16 june, a global outdoor brand opened its first store in china in the heart of the west lake business district.


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The store's concept draws on founder mike pfotenhauer's spiritual home, "mike's house," and unfolds across four zones.


Escapes are built around the idea that one bag can take you anywhere.


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