A year after bringing a runway show to new york, the french maison has brought another show to china.
Show on the bank of the huangpu river in shanghai.
Titled “au galop!”, the show is also the first runway the luxury brand has held in china.
For the , the artistic director of hermès’s womenswear, nadège vanhée, took inspiration from the chinese the market, especially their openness to both fashion and technology.
The focus of the collection was shifted from leather artistry to outerwear.
Carina lau and tony leung.
Not only did the event bring hermès’s heritage to the chinese city, but it also paid homage to the lifestyle of shanghai.
Hermès’s revenue grew 13% year-on-year (yoy) in 2024, reaching 15 billion eur (17.29 billion usd).
I the brand is doubling down in the chinese market with the recent renovations of its beijing and stores last year.