The brand chinese cultural advisor has been announced.

Loewe has named a chef and a screenwriter as cultural advisors in china.

Chen jie began her career as a kunqu opera performer and went on to become a chef.

Loewe launched its first chinese-themed show in may.

The main theme of the language podcast series was "when she strikes." chen and qin discussed pivotal moments of action in life and creation.

The brand has a global vision.