Sealy and tim hortons are teaming up for a summer campaign that encourages a full-day mindset.
Two themed concept stores in shanghai are open, designed around the message: customers who make a purchase during the campaign will receive a red-and- blue color-block mug.
They can also scan a sleeve code to enter a giveaway for sealy’s (worth 26,399 rmb, about 3,680 usd), sleep kits, flannel throws, and other perks.
The collab reflects a shared focus on healthy living.
As the brands put it: they are serving up rest and energy from bed to brew.