# News

Subscribe to our newsletter
Sign up to our weekly newsletter to receive exclusive articles on what’s happening in China.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Delete Icon
Culture
October 23, 2024
4m read

Schiaparelli makes China debut with a Shanghai pop-up on China's debut.

Image Illustration

Schiaparelli makes China debut with a Shanghai pop-up on China's debut.


The french haute couture house maison schiaparelli's first retail presence in china, as well as the maison's first retail presence in china, opened the doors to its pop-up space at shanghai's plaza 66 mall on october 18th.


The luxury brand's iconic keyhole/padlock motif, which blends history, architecture, and visual arts, is on display in plaza 66's ground floor.


In fact, all three of the fashion house's key motifs, the keyhole, the surrealist anatomy, and the measuring tape are included in the campaign's poster.


Delphine belinni, the maison's ceo, says that the space's design is to transport its goods, inspired by the maison's boutique in place vendôme.


ImageImageImageImageImage

The pop-up is a retail space that houses the brand's accessories, jewelry, ready-to-wear, and couture lines, as well as the immersive experience offered at the pop-up.


The maison's vip room for visitors will also be displayed at the mall's vip room for visitors to try on for its surreal and bold styles, collaborations with salvador dal, as well as its collaborations with salvador dal.


Belinni said in a tweet that the shanghai debut of schiaparelli in china and asia is part of the company's global expansion plan for few locations, but that the brand's key destinations, such as plaza 66, would "protect the uniqueness and exclusivity" of the brand.


Of course, pop-ups are often on display in china.


It's exciting to see how the haute couture-centre house makes its presence in the chinese market.


Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Read next
# Tech
# Shanghai
# Brands
# News