Popmart turned "useless" toys into a billion-RMB business.

With labubu flying off shelves and dominating social feeds, how did a company built on designer toys turn into a cultural phenomenon? wang thinks people are less rational than they think.

Decorative fountain wastes more water than a dripping tap, but no one minds.

“ to drive it home, he jokes: “if molly’s head was actually a usb stick, would people still buy her? probably not.

‘” in his view, functionality brings decay.

A phone, a car, a laptop—all lose value the day after purchase.

Only the “useless,” like art, can last.

That’s the charm of designer toys.

Wang compares pop mart to a record label.

Its artists—like virtuoso musicians from centuries ago—are the heart of the before record labels, those artists performed for a few.

Talent, creating a self-sustaining cycle.

Wang calls it an artistic moat—.

He also believes in.

He says.

“no matter how shiny the model, it always comes down to execution—how you handle people, problems, and cash flow.” “people didn’t believe wang was inspired by toys like lego and disney to build popmart.

Popmart has redefined what toys mean, and who they are for.

It helped shape the chinese wikipedia definition of designer toys and proved that joy sells.