“Only do medical aesthetics if you are wealthy,” Li Jiaqi Controversy says.

Li jiaqi, a top streamer who has been caught on the internet two years ago, has returned to the hot search list once more.

Unlike other influencers who have been caught promoting questionable products, li jiaqi has largely earned a reputation for integrity, but he's back on the hot search list again this year.

Li jiaqi framed his argument around the financial burden, "to be honest, if you have the money and time," li jiaqi said, "only do medical aesthetics if you are wealthy." the financial burden was quickly racked up 280 million views.

Some netizens weren't having it, but they warned that medical aesthetics will not produce dramatic results unless it's long-term—so it's often not worth it.

However, some disagreed, "you'll need to spend at least 200,000 a year just to keep it up." one commenter said, "once you start, you'll have to spend at least 200,000 a year to keep it up." the controversy surrounding li jiaqi has sparked deeper questions about chinese people's attitudinal shifts around beauty and consumption, rather than just about li jiaqi.

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