On the first China flagship in Chengdu, sportswear brand On opens its first China flagship.

On the 26th of april, on's new flagship, a swiss athletic shoe and performance sportswear brand, opened the doors to on's taikoo li chengdu, the capital of sichuan's southwestern province of sichuan, in a sprawling building in the outdoor mall.

The swiss brand also worked with 5 locals in the region to plan a run in the city to celebrate the event's opening, focusing on bamboo, a key component of the flora.

Not only is the concrete exterior of the building shaped like the plant, but it also has skylights to resemble the hollow culms of bamboo, and it blends alpine and southwest.

The on china flagship store in chengdu has the brand's entire range on display, from running and outdoors to gym and tennis, as well as active lifestyle wear, to create a contrast between technology and nature.

On's 15th anniversary of on.

The swiss brand first opened a demonstration of the brand's lightspray in china in 2019 alongside the sci-inspired zendaya collab collection.

On launched its first runner base at the west bund dream center in shanghai in 2024, announcing the first introduction of its lightspray running shoes, cloudboom strike ls in asia, demonstrating the brand's attention in this key growing market.

On is sure to double down on expansion in 2025 dao insights & dash; you can see how this popup was planned in our step-by-step guide.

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