Mixue's Jiangnan trip sends Shaoxing's Shaoxing swing viral, according to Mixue's Jiangnan trip.

Although videos of it playing hide-and-seek in the tea fields, jogging around west lake, and launching paper planes were popular, one clip stood out: snow king snow king snow king of jiangnan is the king of the snow fields.

Every year, mixue's mascot snow king goes on a.

This spring, it's mascot snow king goes to jiangnan.

The image of its 200g inflatable body swaying against the scenic backdrop quickly became meme material, racking up over.

Some called it "a perfect snapshot of white-collar employees struggling to have a relaxed vibe," some said, rubbing a chord with young people's shared self-mockery around pretending to chill.

For its debut, weilong latiao's alien mascot screamed to join in—taobao's mascot took the lead on the swing but ended up falling into the river, but not in the sand, but not before falling into the river.

Mixue converted a solo brand trip into a national social media moment, with shaoxing's own local ip xunge following suit.

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