# News

Subscribe to our newsletter
Sign up to our weekly newsletter to receive exclusive articles on what’s happening in China.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Delete Icon
Culture
May 1, 2025
4m read

JD Takeaway's founder's memes have gone viral, and the company's founder, JD Takeaway, has gone viral for riding the wave of memes of its founder.

Image Illustration

JD Takeaway's founder's memes have gone viral, and the company's founder, JD Takeaway, has gone viral for riding the wave of memes of its founder.


Jd takeaway has been on fire since its inception, both business and marketing-wise, winning 10 million orders in a day and winning a against meituan, with founder richard liu qiangdong () also acting as a walking billboard, or rather, a walking billboard.


Jd takeaway's latest iteration of memes, the newly launched food delivery wing of jd.com, is the biggest disruptor in the food delivery market, requiring the hands of both meituan and alibaba's ele.me.


Now, jd takeaway is harnessing the power of memes with its latest iteration.


Gg bond () is a cartoon superhero from the long-running animated series of the same name, with both "spider-man) and "gg" being the same as cantonese pronunciation of "" (growther-man).


The meme began when eagle-eyed netizens discovered that richard liu's red jd takeaway uniform and helmet when delivering for the platform looks uncannily like gg bond's superhero suit, as well as a a millennial's (piggy).


ImageImageImage

The topic "gg bond onboards jd takeaway" has earned a whopping 110 million views since launch on weibo, china's twitter equivalent.


With goodwill from riders, customers, and netizens on its website, jd.com's fast reaction and community co-creation impressed netizens across platforms.


In fact, the official accounts accepting and in the meme have given many with "emotional value." jd takeaway may well be the centerpiece for "local life" services rather than only being the infrastructure for "local life" services, as pundits predicted at its unveiling.


2025 dao is a 2025 dao.


Insights & dash; you can see how this popup was set up in our step-by-step guide: https://www.wppopup.com/guides/auto-announcement-popups/.


Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Read next
# Tech
# Shanghai
# Brands
# News