Is "Wellness Water" the new bubble tea?

China's young consumers have a new favorite drink.

After chasing trends like bubble tea and sparkling soda, gen z is now reaching for sugar-free teas and traditional water.

Beans, or corn silk.

Health is a major driver.

With sugar-heavy diets and high-stress work lives, many are feeling the effects early.

According to the , so it’s no surprise that “zero sugar” tops gen z’s wish list.

The shows that that demand has the market value of the water went from 10 million to 450 million in a year.

Sam's club and freshippo are both launching in-house lines with flavors like snow pear and loquat.

The road to z-friendly products like "stay-up- late water" made with visible herbs like red dates and ginseng isn't without bumps.

Once the novelty wears off, the category's future will depend on whether wellness water can shift from hype to habit.