Gansu's first Fair Competition Guidelines for the advertising industry have been released.

The fair competition guidelines for the advertising industry have been published by the gansu provincial administration for market regulation, which has in recent years concentrated on governing fair play in the media industry.

The paper, which was distributed around 20 pages, discusses key principles that all industry players must follow in order to ensure effective ad management competition and lay out the legal consequences for advertisers and agencies alike for engaging in unfair or monopolistic conduct.

The guidelines were designed to foster a more open, competitive environment in which businesses of all sizes can flourish.

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