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Culture
June 30, 2025
4m read

Following China's blind box warning, POP MART is in murky waters.

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Following China's blind box warning, POP MART is in murky waters.


Pop mart, the toymaker behind the global phenomenon la bu bu, saw its share prices tumble in june as some blamed a restock for the collapse of the resale market.


20 june, the state media outlet in china, people’s daily, the link was made because another toymaker, bloks group (布鲁可), also its share prices tank in hong kong on 20 june.


However, the article was mainly focused on two themes: “mystery” packets of the "blind box mania" that swept across a range of sectors, from food and beverage to beauty, stationery, books and other merchandise, highlights the opaque nature of "blind." the op-ed also calls for transparency, such as the probability of getting each model, especially the rare ones.


The near collapse of the blind box market was caused by irrational consumption and food waste.


The warning in the op-ed is attempting to cool down the trend of brands in china riding the wave of labu bu by marketing their products through blind boxes, while calling for the regulation of the market.


It might still have an effect by association, like how video games experienced a winter a few years ago.


As a result.


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