First Greatroam offline store brings a funeral designer to the streets.

Greatroam, the designer funeral product brand that brings the "new chinese style" aesthetic to the funeral industry in china, has finally opened its first-ever offline store.

Surprising, not in yunnan or chengdu as many predicted, but in.

An , the greatroam store is spread across two floors.

The ground floor consists of the “heaven post office”, “heaven supermarket” and “emotions oxygen pod”.

You can write a letter at the tradition of burning papier-mché items andjoss paper as offerings to send to the other side was followed by greatroam.

The greatroam collection blurs the line between mourning and remembrance.

It strives to bring death back to daily life as something we talk and think about so we can understand death and, by extension, life.

It's easier to discuss topics such as remembrance, grief, the departed and our own mortality now that it's immersive space.