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Culture
June 25, 2025
4m read

As Ele.me and Fliggy join Tmall, Alibaba restructures.

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As Ele.me and Fliggy join Tmall, Alibaba restructures.


A little over 2 years ago, the 1 alibaba group was split into 6 business groups and multiple smaller businesses in an extraordinary restructuring.


The split has been partially reversed as the tech giant announced that both ceos will be reporting to jiang fan, head of the e-commerce business group.


One of the key changes in this new restructuring is that taobao's latest flash sale, its "instant retail" service, will sit.


With the merged platforms now sharing data and traffic, some feel that alibaba is creating an e- commerce "super app".


It is thought that the restructuring is related to the food delivery market in may.


There is an announcement of entering the hotel sector.


The new structure marks a gradual reversal of the split, according to pundits.


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